The 2025 Collector's Box by Henrik Olesen and its related items will be available for purchase online starting 22 October 2025.
La Vache qui rit® is all about sharing smiles and good humour, but it also has an incredible history of innovation and creativity. That's why, in 2014, it launched a series of prestigious collaborations with contemporary artists to create exceptional Collector's Boxes, in partnership with Lab'Bel, the Bel Group's artistic laboratory.
Renewed each autumn, these proposals update and strengthen the links that artists have forged with La Vache qui rit® since its inception, whether they were directly approached by the brand or simply used it as a source of inspiration.
The Collector's Boxes are considered by their creators to be works of art in their own right. While challenging the way contemporary art is perceived, distributed and marketed through an annual edition at a very affordable price, this playful approach to making contemporary art available to as many people as possible has characterised Lab'Bel's activities since its creation in 2010.
La Vache qui rit® Collector's Boxes offer their purchasers a double choice: to enjoy their contents or to keep them intact as collector's items.
