PRIVACY POLICY
This Privacy Policy aims to provide individuals (“you”, “your”) with clear, simple, and comprehensive information regarding the processing of personal data carried out by LVQR Diffusion, a limited liability company with a share capital of €49,995, whose registered office is located at 2 allée de Longchamp – 92150 Suresnes – France, registered with the Nanterre Trade and Companies Register under number 483 742 607 (hereinafter referred to as “LVQR DIFFUSION”), publisher of the e-commerce website “Boutique Officielle La Vache qui rit®” https://boutique.lavachequirit.com, and a subsidiary of BEL SA (hereinafter referred to as the “Group”), acting as Data Controller.
Before providing us with your personal data and, where applicable, giving your consent, we recommend that you read this Privacy Policy carefully.
1. THE BEL GROUP’S COMMITMENT TO PRIVACY AND PERSONAL DATA PROTECTION
To better meet your expectations and build a close relationship with you, the Group may collect personal data through various means, including during your navigation on the e-commerce website https://boutique.lavachequirit.com.
You can be assured of the confidentiality of the information you share with us and our brands. The Group is committed to respecting your privacy and ensuring that the collection and storage of your personal data is carried out transparently and securely.
2. PERSONAL DATA PROTECTION: PRINCIPLES
LVQR DIFFUSION ensures that each data processing activity complies with the fundamental principles of personal data protection:
- Lawfulness: Data is collected only for specific, explicit, and legitimate purposes. No processing will involve sensitive data (e.g., racial or ethnic origin, political, philosophical or religious opinions, trade union membership, health, sexual life, criminal convictions, or security measures).
- Relevance and Accuracy: We ensure that the data collected is adequate, relevant, and not excessive in relation to the purposes for which it is collected, and that it is accurate, complete, and updated where necessary.
- Transparency: When your personal data is collected, you will be informed of all relevant details, including the purpose of the collection.
- Storage Limitation: Personal data will be retained only for as long as necessary for the purposes for which it was collected and processed.
- Consent: Your consent will be obtained prior to any collection of personal data for specific purposes, which will be clearly explained at the time of collection.
- Access, Rectification, Objection: You may access, request the rectification or deletion of your personal data at any time. You may also object to the use of your data. To exercise these rights, please refer to Article 12 of this Policy.
- Confidentiality & Security: The Group is committed to processing your personal data in a manner that ensures its confidentiality and security, through the implementation of appropriate technical and organizational measures.
3. SCOPE OF APPLICATION
This Privacy Policy applies to the processing of personal data in the context of:
- the management of the e-commerce website “Boutique Officielle La Vache qui rit®” https://boutique.lavachequirit.com
- the handling of requests submitted via the online forms available on the website https://boutique.lavachequirit.com
For all such processing activities, LVQR DIFFUSION determines the means and purposes and therefore acts as Data Controller within the meaning of the applicable data protection regulations, including EU Regulation 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter “GDPR”).
You can find all relevant information about LVQR DIFFUSION on our legal notice page:
🔗 https://boutique.lavachequirit.com/fr/content/2-mentions-legales
4. PERSONAL DATA COLLECTED
Depending on the nature of our relationship with you, we may collect the following types of personal data:
- Identification data (title, first name, last name, date of birth, etc.);
- Contact details (phone number, postal address, email address, etc.);
- Information related to your orders placed on the website;
- Information provided by you when submitting a contact request, including the content of your message and any subsequent communications, particularly for the proper execution of a delivery;
- Professional contact data provided to LVQR DIFFUSION, such as the main contact for contract execution and signature, billing contact, and any other relevant contact: name, first name, email address, phone number, job title, and any information exchanged;
- Connection and browsing data (IP address, cookies, etc.).
5. WHEN YOUR DATA IS COLLECTED
Depending on the purposes for which your personal data is processed, collection may occur at various times, including:
- When you contact our consumer service;
- When you create an account on our website;
- When you place an order on our website;
- When you browse the Group’s websites.
6. PURPOSES AND LEGAL BASES FOR PROCESSING
LVQR DIFFUSION may collect and process your personal data for the following purposes:
- To respond to your requests submitted to the communication or consumer service, based on your consent expressed when submitting the contact form;
- To ensure delivery of products ordered on our website;
- To manage your customer account;
- To improve our products, based on our legitimate interest in understanding market needs and customer expectations;
- To secure and enhance your experience on the Group’s websites (navigation, data security), based on our legitimate interests and/or your consent where applicable;
- To establish the necessary elements for commercial transactions and other contractual conditions related to the exchange of goods and/or services, based on the performance of contracts with our suppliers.
7. RECIPIENTS OF YOUR PERSONAL DATA
In managing our relationship with you and responding appropriately to requests submitted via https://boutique.lavachequirit.com, your personal data may be shared with:
- Internally, with authorized personnel from departments responsible for processing the data, including: IT, Consumer Service, Marketing, and Legal;
- Externally, your data may be shared with:
- Technical service providers selected for their expertise and reliability, acting on our behalf and under our instructions (e.g., subcontractors, server hosts);
- Logistics service providers responsible for delivering your orders (e.g., carriers);
- Local authorities, in compliance with legal obligations or upon request from a competent administrative authority.
We never share your personal data with other companies for marketing purposes without your explicit consent.
8. INTERNATIONAL DATA TRANSFERS
In the context of service contracts entered into by LVQR DIFFUSION, the recipients of your personal data may be located abroad, including outside the European Economic Area (EEA), in countries where data protection laws may differ from those applicable within the EEA.
Any transfer of data outside the EEA is carried out with appropriate safeguards, particularly contractual, in compliance with applicable data protection regulations.
9. SECURITY
The Group is committed to protecting your personal data against loss, destruction, alteration, unauthorized access, or disclosure.
To this end, the Group implements appropriate technical and organizational measures, considering the nature of the data and the risks associated with its processing, to ensure the security and confidentiality of your personal data.
These measures may include:
- Restricted access to personal data by authorized Group personnel;
- Contractual safeguards when using external service providers;
- Privacy impact assessments;
- Regular reviews of information system practices and procedures;
- Physical and/or logical security measures (secure access, authentication procedures, backups, antivirus software, firewalls, etc.).
10. COOKIES
This section aims to provide you with clear and simple information about how your data is collected through cookies placed on the website https://boutique.lavachequirit.com.
What is a cookie?
Cookies are data files stored on your computer or mobile device. They are identifiable by unique identifiers associated with your device and help ensure a smoother user experience by remembering your actions and preferences. This means you don’t have to re-enter your browsing preferences (such as location, font, or language) each time you visit.
These cookies are stored in your device’s memory and do not allow us to identify you personally. However, they record information related to your browsing activity on the site (e.g., pages visited, date and time of visit), which we may access during future visits.
Cookies are also used to identify you when you log in to your personal account and to remember your session on the site.
Are cookies placed when you browse the website?
When you first visit https://boutique.lavachequirit.com, a banner informs you of the use of cookies and invites you to make a choice. Cookies requiring your consent under applicable regulations are only placed if you accept them. You may manage your cookie preferences at any time via the cookie banner accessible at the bottom of the site or by configuring your browser settings.
What data is collected through cookies?
Cookies may collect data related to a device at a given time, including:
- One or more technical identifiers (e.g., your internet box ID);
- Date, time, and duration of connection;
- Referring URL;
- Operating system type (e.g., Windows, macOS, Linux);
- Browser type and version (e.g., Chrome, Safari, Firefox);
- Device brand and model (mobile or tablet);
- Download errors;
- Browser language;
- Characteristics of viewed and shared content.
How do we use cookies and what are they for?
Cookies help ensure smooth site usage, display relevant content, and improve the site’s appearance. They allow us to offer a higher-quality service.
Below is a summary of the types of cookies that may be used on https://boutique.lavachequirit.com:
STRICTLY NECESSARY COOKIES
|
Name
|
Description and Purpose
|
Retention Period
|
|
PrestaShop-f4decd0f29a13645f46d75351f9d8b29 |
Maintains user sessions during visits and enables essential functions such as: cookie creation date, selected language, currency, last product category visited, recently viewed products, service usage consent, customer ID, login ID, name, surname, login status, encrypted password, email linked to the account, cart ID. |
20 days |
STATISTICAL COOKIES
|
Name
|
Description and Purpose
|
Retention Period
|
|
Analytics |
Distinguishes users. Google Analytics helps website and app administrators understand user behavior. It collects data and generates reports on traffic (visits, time spent, pages viewed, device/browser used, location), traffic sources (campaigns), navigation (pages viewed, actions taken), etc. |
13 months, 1 minute, 24 hours |
THIRD-PARTY COOKIES
|
Name
|
Description and Purpose
|
Retention Period
|
|
|
Used by Facebook to deliver advertising products such as real-time offers from third-party advertisers. Stores the user's unique identifier. |
24 hours |
|
Adwords |
Advertising server and targeting. Accepting these cookies may result in exposure to Google remarketing campaigns on: Search Network, Display Network, YouTube Network. |
13 months |
Who places cookies on the website?
Cookies on https://boutique.lavachequirit.com may be placed by:
- The site publisher (LVQR DIFFUSION) and its subcontractors, i.e., technical service providers processing browsing data on behalf of LVQR DIFFUSION;
- Social media platforms such as Meta, Pinterest, and YouTube;
- Commercial partners: Google Inc., Meta, Doubleclick, Weborama, Yahoo, Digital Metric.
Cookie Settings by Browser
You may configure your browser to accept or reject all cookies, delete cookies periodically, or be notified when a cookie is issued, view its validity and content, and refuse its storage. You may block or disable cookies at any time by adjusting your browser settings on your computer, tablet, or mobile device, following the instructions provided by your browser provider and available on the websites listed below:
- On Google Chrome
Open the settings menu (wrench icon), select “Options”, click on “Advanced Options”, then under the “Privacy” section, click “Content Settings” and choose your preferences.
🔗 Google Chrome Help - On Microsoft Edge
Open the “Tools” menu, select “Internet Options”, click the “Privacy” tab, then “Advanced” and choose your desired level.
🔗 Microsoft Edge Help - On Internet Explorer
Open the “Tools” menu, select “Internet Options”, click the “Privacy” tab, then “Advanced” and choose your desired level.
🔗 Internet Explorer Help - On Mozilla Firefox
Open the “Tools” menu, select “Options”, click the “Privacy” tab and choose your preferences.
🔗 Firefox Help - On Safari
Go to “Safari > Preferences”, then click “Security”. In the “Accept Cookies” section, choose your preferences.
🔗 Safari Help
🔗 Safari Settings Guide - On iOS
🔗 Safari Settings Guide for iOS
You may also search for “cookies” in your browser’s help section to access specific instructions.
Cookies from social media platforms, particularly those generated by sharing buttons, can be individually disabled here:
🔗 Your Online Choices
11. DATA RETENTION BY THE GROUP
In accordance with data protection regulations, your personal data will be retained only for the time necessary to fulfill the purposes for which it was collected and processed.
Retention periods may vary depending on the intended purpose. Generally, the criteria used to determine the retention period include:
- The existence of a legal obligation to retain data for a specific duration;
- An administrative interest in retaining your personal data;
- The existence of a contract between you and LVQR DIFFUSION;
- Applicable statutory limitation periods.
Examples of retention periods applied by BEL SA:
- When you submit a contact request to the communication or consumer service:
- Your data is retained by the relevant department for the time necessary to respond to your request;
- Depending on the nature of your request and our exchanges, the data collected may be used for other purposes, such as managing a product quality complaint. In such cases, it will be retained for the duration of the applicable limitation period.
- When you enter into a contract with LVQR DIFFUSION:
- Your personal data is retained for the duration of our contractual relationship.
